About play
Founded in 2012, PLAY | Storytelling is a story studio created as the creative outlet for Camila Zavala’s curated projects. Whether she produces, directs, or writes, each project is carefully selected with the intention of generating dialogue, raising awareness, and making a lasting impact on the audience.
While PLAY initially focused on developing impactful stories for multinational brands through live presentations, video content, campaigns, and branded films, today we have expanded our focus to a variety of narrative mediums, including film, TV series, and theater, while keeping storytelling at the heart of everything we do.
From concept development to the finished narrative, we are deeply involved in every step of the process. Our goal is to prioritize creative exploration to find new ways of telling compelling, emotionally engaging stories.
Fellowships & Awards
IBERMEDIA Co-Production Fund | Spain
COOFILM Female Filmmakers Residency | Spain
PROYECTA, Ventana Sur Co-production Market - WINNER | DCMQ
2023
Script Revision Lab, Cine Qua Non | Mexico
2023
Taller de Nuevas Realizadoras Peruanas, DAFO | Peru
IFP Week 2020 with project Malpelo
2022
2023
Story Line Lab, Cine Qua Non | Mexico
Sundance Creative Producing Fellowship
2020
Film Independent Creative Producing Fellowship
2019
Film Independent Fast Track Market with project Malpelo
2019
Alfred P. Sloan Producers Grant | Film Independent
2019
IFP Audience Award | The Catch
2024
2019
Richard Brick Production Award
2024
2019
2019
Bertha Tamayo Production Grant
2019
Katherina Otto-Bernstein Production Grant
2018
2018
Peruvian National Production Film Fund - WINNER | DCMQ
2023
camila ZAVALA
CEO, FOUNDER & STORYTELLER
Peruvian writer, producer and director based in Los Angeles with an MFA in Film from Columbia University and a BA in Theater Arts and Communications. She is an alumna of the Sundance Creative Producing Lab and Film Independent Producing Lab in the USA, as well as the Coofilm Residency for Female Filmmakers in Spain. Her productions have screened at Telluride, Tribeca, Palm Springs, and other festivals around the world.
Camila is currently in pre-production for her first feature-length film as a writer/director, Dime Cuánto Me Quieres, winner of the Peruvian National Production Film Fund 2023 and the co-production forum PROYECTA, a joint initiative of Ventana Sur, the Marché du Film, and San Sebastián Film Festival.
In addition to her work in film, Camila has over twelve years of entrepreneurial experience, helping companies craft compelling stories that align with their brands. She has created content for Samsung, Intel, Sura, Cadbury, Procter & Gamble, Unilever, among others.
